June 12, 2025 — New York, NY: Bank of America Corp. (NYSE: BAC) stock traded at $44.38 on Wednesday, slipping 0.78% from the previous close, amid stable investor sentiment and strong public visibility from the company’s recent involvement in the 2024 Bank of America Chicago Marathon. The event, one of the largest annual sporting attractions in the U.S., helped generate a record-breaking $683 million in economic impact for the Chicago region.
Despite modest movement in the stock price, Bank of America continues to solidify its brand presence through major civic and global partnerships, including the Chicago and Boston Marathons, which collectively produced nearly $1.2 billion in economic impact in 2024 alone.
Economic Impact Meets Strategic Exposure
Bank of America’s sponsorship of the Chicago Marathon, now in its 47th year, brought together over 53,000 participants from all 50 states and more than 100 countries, according to a study by Jones & Associates Economics. The influx of athletes and spectators contributed $177 million to Chicago’s tourism sector, supported 4,589 full-time jobs, and generated $229 million in wages — all tied directly to marathon weekend.
“Reaching nearly $700 million in impact in 2024, the Bank of America Chicago Marathon is one of Chicago’s most vital events to bolster tourism and showcase our great city to the world,” said Kristen Reynolds, CEO of Choose Chicago.
The company’s alignment with endurance sports not only promotes community investment but also deepens its visibility among global consumers, potentially supporting brand equity and long-term customer loyalty — factors that indirectly strengthen its market positioning.
Financial Snapshot
As of mid-June, Bank of America’s stock is trading near the middle of its 52-week range of $33.07 to $48.08. The bank’s market capitalization stands at $334.26 billion, and it continues to offer a dividend yield of 2.34%, making it a popular pick among income-focused investors. With a P/E ratio of 13.25, the stock remains reasonably valued compared to broader financial sector benchmarks.
While BAC has experienced some volatility in 2025, it has remained largely resilient thanks to rising interest rates, improved credit performance, and strategic community engagement through initiatives like the Chicago Marathon.